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Considering Lead Scoring?
Modern Marketers recognize the importance of scoring leads; providing your Sales team with a clear way to identify which leads are “Hot” is critical to shortening the Sales Cycle. But how do you ensure...
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How to Analyze Your Lead Scoring Algorithm?
Once your team has created a scoring algorithm, how do you determine if the scores are meaningful as you intended, and if they are not, how do you improve the algorithm so they are? While adjusting...
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